Partner Program Design

Partner Strategy & Ecosystem Architecture

We start with strategy, not templates.

We define:

Ideal partner profiles (ISVs, MSPs, resellers, integrators, agencies)
Target markets & geographies
Partner value proposition (Why should partners choose you?)
Channel conflict prevention model

Outcome: A clear, scalable partner ecosystem blueprint.

Partner Program Structure & Tiers

We design a partner program that partners actually understand and want to join.

Includes:

Partner tiers (Authorized, Silver, Gold, Platinum)
Entry requirements & upgrade paths
Revenue and certification criteria
Regional or vertical-based partner models

Outcome: A transparent and motivating partner structure.

Incentives, Margins & Monetization Model

Partners sell what makes sense financially.

We design:

Margin structures and discounts
Deal registration models
Performance-based incentives
MDF (Market Development Funds) logic
Referral vs resale vs co-sell models

Outcome: A win-win economic model for you and your partners.

Partner Onboarding & Enablement

Partners fail when onboarding is weak.

We build:

Partner onboarding journey
Sales playbooks & battle cards
Technical enablement structure
Training & certification frameworks
Partner portals & documentation structure

Outcome: Partners that are ready to sell faster.

Go-To-Market & Co-Selling Design

We help you activate partners, not just recruit them.

Includes:

Partner-led GTM strategy
Co-selling and co-marketing workflows
Campaign ideas & partner content frameworks
Regional rollout plans

Outcome: Active partners generating pipeline.

partner structure.

Governance, KPIs & Optimization

What gets measured gets improved.

We define:

Partner KPIs & dashboards
Revenue attribution models
Partner performance reviews
Optimization roadmap (quarterly & yearly)

Outcome: A partner program that improves over time.

Why Partner Program?

Well designed partner program;

What Is Partner Program Design?

Partner Program Design is the strategic and operational framework that defines:

Who your ideal partners are
How partners onboard, sell, and deliver your solutions
How revenue, incentives, and responsibilities are shared
How performance is measured and improved

A well-designed partner program:

Reduces customer acquisition cost (CAC)
Increases market reach
Accelerates international expansion
Creates predictable channel revenue

Who Is This For?

This service is ideal for:

SaaS & software companies
Cloud service providers
MSPs & system integrators
Cybersecurity vendors
AI & data platforms
Technology distributors
Companies expanding into Europe or new regions

Why CloudWorkbench?

✔ Deep experience in technology distribution & ecosystems
✔ Strong focus on cloud, SaaS, cybersecurity & AI
✔ Commercial, sales-driven approach (not just theory)
✔ Built for scale, not slide decks
✔ Europe-ready & globally applicable

We don’t just design partner programs.
We design partner programs that sell.

Partner Program Design Consulting & Services

Our services